Brand guidelines · v0.1 · Sep 2026
morya.in brand
The identity system for morya.in — logo, colour, type and stationery, and how to use them together.
About the name. Morya is associated with Ganapati Bappa Morya, invoking Lord Ganesha, symbolizing the remover of obstacles and new beginnings.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “m” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#6D1F2ERGB 109, 31, 46#4A1420RGB 74, 20, 32#D99A2BRGB 217, 154, 43#2A160FRGB 42, 22, 15#F8F2E6RGB 248, 242, 230Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Cormorant Garamond
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEmbrace the BlessingsH2 · 36pxEmbrace the BlessingsH3 · 24pxEmbrace the BlessingsBody · 17pxEmbrace the BlessingsCaption · 13pxEmbrace the BlessingsLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@morya.in
www.morya.in
Founding Team
morya.in
hello@morya.in · www.morya.in
www.morya.in
Explorations
Alternative wordmark directions considered for morya.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.